Our Journey to Zero

Primarily distributed across five countries, this climate change toolkit features illustrations commissioned from each to effectively engage a local audience.

Client: AktivAsia

Project Type: Layout design, art direction, design for social media

  • Our Journey to Zero is a toolkit for climate change activists. Produced by Attainable, it offers anecdotes, tips and advice on ways to run a successful campaign, specifically within the context of reaching net zero carbon emissions. 

    The document was targeted towards activists working in a select group of countries – Indonesia, South Africa, Argentina, Brazil and India – and as such, illustrations were commissioned from artists from those places as appropriate accompaniments to stories from each location.

    Besides English, the toolkit was translated into Spanish, Indonesian and Portuguese to help reach a wider audience and the design reflects this, with text columns, extra line breaks and pauses within the document flow to accommodate shorter or longer copy lengths depending on the language used.